RESHARE YOUR CONTENT Along the same lines, many people won’t pay attention to your content the first time they see it. However, the more times they are exposed to it, the more familiar they become with it and the more likely they are to give it a try. For example, if five of your friends post a link to the same video on social media, you’ll probably watch it. That’s how viral content becomes viral. It gets enough exposure that everyone starts seeing it everywhere and gets curious—which just increases the exposure. While you can’t manufacture virality, by consistently resharing your content on social media, you can increase the exposure of your content.
As people get familiar with your Whatsapp Database content, they’ll be a lot more likely to check it out. Case in point, Buzzsumo looked at 100 million articles and found that constantly resharing articles on social media increases reach and engagement by 686%. That might not be “viral” status, but it’s certainly a big step in the right direction. The Peltzman Effect Back in 1975, Professor Sam Peltzman made an interesting observation about automobile safety devices. As more safety features like seat belts were mandated by law, people began to take more risks while driving. As a result, the net benefits of these safety features were smaller than anticipated.
All of that is a very long, very academic way to say something very simple: when we feel safe, we feel more comfortable taking risks. This “Peltzman Effect” (also referred to as “Risk Compensation Theory”) describes how we respond to perceived risks. The higher the perceived risk, the more cautious we are. The lower the perceived risk, the more additional risk we are willing to take on. The simple fact of the matter is that we don’t know how any given decision will turn out for us.